The Unfashionable Value Of Alexa And PageRank
If you’ve ever stumbled in to the trenches of marketing communities like The Warrior Forum or Digital Point – and let’s face it, most of us have – you’ll have been greeted by thread after thread of...
View ArticleHow To Build A Diversified Online Business
Diversify, diversify, diversify. The three coolest words in an Internet Entrepreneur’s vocabulary. But what does it mean in practical terms? Most entrepreneurs appreciate that with competitive markets...
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How To Increase Traffic When Your Site Hits The Plateau
Every website has a plateau which marks the growth of traffic up to a point of diminishing returns. The plateau is like a glass ceiling. It can be so difficult to crack, and often causes a loss in...
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Want High Quality Banners For Free?
How many hours have you lost piss-arsing around in Photoshop and still getting no closer to a banner that is suitable for promoting your product? How many freelancers have you paid to take away the...
View ArticleMonetizing a Blog With Premium Posts: Does It Work?
If you’re a reader of my affiliate marketing blog, Finch Sells, you will probably be aware that I’ve introduced paid content over the last 6 weeks. I thought it’d be interesting to see how many of my...
View ArticleBuilding Backlinks: The Fastlane To Insanity
This weekend, I decided to engage in some research that never fails to get my blood boiling. What better way to spend your Sunday afternoon than by crawling the web making notes on how to boss Google’s...
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Good to Great Copywriting in 24 Hours
David Ogilvy, the godfather of advertising once wrote, “Never send a memo or a letter on the day you write it. Read it aloud the next morning – and then edit it.” David Ogilvy: One of the greatest ‘Mad...
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These 5 Moonlighting Tips Will Rescue Your Sanity
The fastest way to change career is to quit one job and start another. If you intend to work for yourself – and have no prior experience – this path is also stupendously reckless. The smartest way is...
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How to Become a Guru (and Dominate Any Market!)
Anybody can be a Guru on the Internet. And unfortunately, nearly everybody tries. The Internet Guru has become a caricature figure tainted by laughable self-promotion, boundless ego and really poor end...
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Neuromarketing: The Weapons of Mass Conversion (Part 2)
Note: This is the second of a two-part series on Neuromarketing. Read the first part here. Previously we looked at how social proof can lead to more conversions, more sales and more money in your bank...
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Banners Broker Scam: Get Your Money Back
It’s been a while since I posted a BannersBroker update. Some may be familiar with my coverage of the company from these previous posts: Banners Broker – Don’t Let it Affect You Banners Broker Scam...
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Creative Mischief by Dave Trott
If you work in advertising, and particularly if you are British, this book is essential: I couldn’t put it down. Very few advertising books qualify as ‘page turners’, but Creative Mischief races you to...
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